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Google Business Profile set up: step by step

Your entry on Google Maps is free free and often more important for local businesses than the website itself. This is how to get the most out of it.

5 minutes reading time · 20 October 2026 · by Andreas Jonas

01What is the Google Business Profile?

It is the box that appears on the right or at the top of Google when someone searches for your business or your trade nearby. It shows the address, opening hours, reviews and photos.

02Step by step

  • Search Google for your business and check whether there is already an entry.
  • Have the entry confirmed (usually by post, phone or email).
  • Choose the suitable main category, for example "hairdresser" or "Italian restaurant".
  • Enter address, phone number, website and opening hours exactly.
  • Write a short description in simple words.
  • Upload real, bright photos : outside, inside, team, work.

03Collect reviews

reviews are one of the most important points. Politely ask satisfied customers for a review. A stand or a QR code at the till helps. Reply to every review, even critical ones, politely and briefly.

04What should always be correct

  • Name, address and phone number are written the same everywhere.
  • Special opening hours (public holidays, holidays) are entered.
  • The website is linked.

05And the website?

The profile and the website work together. The profile brings you forward on Maps, the website then convinces with all the details and a clear path to an inquiry.

Andreas Jonas
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