01The most important things at the top
- One clear sentence: what do you do, for whom and where?
- A button for calls or WhatsApp that is always visible.
- A photo of you or your business.
02Content customers look for
- Services or menu, described clearly.
- Prices or at least "from" prices.
- Opening hours and address with a map.
- Real reviews and customer reviews.
- Questions and answers (for example about appointments or the process).
03Technology you do not see but notice
- Fast loading time, also on mobile.
- Secure connection (https).
- Clean page titles and headings so that Google understands you.
- A form that reliably brings inquiries to you.
04Legal requirements in Germany
In Germany you need an imprint and a privacy policy. If you use statistics tools, you also need the visitors' consent. This is not legal advice; when in doubt, ask a professional.
05Check regularly
Check once or twice a year that everything is still correct: prices, opening hours, pictures and contact details.
Want to know how it looks for you?
I check your website free and tell you honestly what is good and what should be better.