01The problem with Instagram alone
Instagram does not belong to you. The account can be blocked, the rules change, and anyone who is not on Instagram does not see you at all. Also, people who need a table or an appointment right now mostly search on Google, not on social networks.
02What your own website brings
- You will be found on Google, when someone nearby searches.
- Customers see opening hours, address, menu or prices at once.
- They can call you or write to you on WhatsApp with one click.
- You come across as professional and trustworthy.
- The site belongs to you, you are not dependent on a platform.
03Restaurant: menu and reservations
Guests want to know in advance what is on offer and what it costs. A menu as text (not just as a photo) helps Google and your guests. Add a button for calls or reservations.
04Hairdresser: services, prices, appointment
Customers want to know what a haircut costs and how to get an appointment. Show your services with prices, a few real photos of your work and a clear path to an appointment request.
05Trades and service providers
Anyone looking for a tradesperson, consultant or service provider checks the internet first. On your website customers see your services, your area, real references and a phone number. That builds trust before they call you.
06My advice
Keep using Instagram and Google, but build your website of its own as the firm centre. That is where everything comes together and you decide what customers see.
I check your website free and tell you honestly what is good and what should be better.